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Equine Enterprise Profile: Strathcona Animal Bedding

posted by Horse Owner Today    |   June 10, 2012 19:12

Strathcona Animal Bedding (SAB) was started because of our desire to see higher quality wood bedding that would help ensure optimal performance and health. Numerous stories abound about horses with heaves, stall hacking, owners leaving the barn with their eye glasses coated in dust, high levels of ammonia in barns, large wood shards and even paint chips in bedding.  We had personally experienced poor quality bedding material and we were determined to find better bedding.
When we trialed Kentucky Komfort Platinum shavings in our own barn - we were amazed at the improvement of the air quality, the lack of dust, the absence of ammonia odour, and the overall freshness of our barn. We knew immediately that Kentucky Komfort Platinum Shavings was a premium bedding with an economical price tag. Strathcona Animal Bedding (SAB) now represents the Kentucky Komfort label across Western Canada through a network of dealers and small retail outlets.
Canadian horse owners and veterinarians are demanding quality bedding. Horses spend considerable time in their stalls.  The bedding material is just as important as good nutrition and exercise.   Owners are taking a "preventative" course of action – proactive action prevents expensive vet bills and eliminates the disappointment and guilt owners experience over a preventable disability.   Horse ownership is an expensive venture, ensuring clean, dry bedding is an important part of keeping the horse healthy.
Kentucky Komfort bedding is one of the most cost effective brands of wood bedding on the market including bulk delivery.   Kentucky Komfort bedding is compressed 4:1; you know exactly how much you receive in each bag.   Kentucky Komfort bedding is manufactured from chemical free 100% pine, bored into soft, small flakes that sift easily, reducing the amount Kentucky Komfort bedding material that is removed with manure. The bedding is 100% dust-screened before packaging so you are purchasing all bedding with little or no dust in each vacuum-sealed bag. 
Perhaps the most important aspect of Kentucky Komfort pine bedding is its natural capacity to absorb and break down both ammonia from urine and nitrogen in feces.   Pine also has terpenes which are a natural antimicrobial that help to inhibit insects - terpenes are Nature's antiseptic and cleaning power. 
Strathcona Animal Bedding (SAB) has enjoyed terrific growth since beginning two years ago, with a wonderful group of clients which includes individual owners, large commercial barns, agricultural, show and veterinary facilities. SAB is slowly branching out with individual dealers who distribute under our banner across Alberta and Saskatchewan. Currently there are 13 locations where horse owners can obtain individual bags or pallets of material. SAB ships directly from the mill for large orders of over 1,000 bags.  Strathcona Animal Bedding (SAB) is always on the lookout for individuals who will make exceptional dealers. They need to have exceptional knowledge about horses and believe as SAB does - horse health is holistic and involves all aspects of the horse's environment, bedding included.

Strathcona Animal Bedding (SAB) is beginning to handle products which increase effectiveness within barns in addition to consulting services focused on barn management, passing along tips and methods that are effective in providing a healthy environment for horses and handlers.
 Strathcona Animal Bedding (SAB) strongly believes that Western Canada has a bright future; SAB will be providing quality bedding for many years.



Equine Enterprise Profile: How to Market Your Horse Business with Randi Thompson

posted by Horse Owner Today    |   June 1, 2012 14:14

By Carol M. Upton
As a young girl, Randi Thompson dreamed she was a horse. She says that was the beginning of a life long journey where the spirit of the horse inspired her to reach heights that she never could have imagined.  Today, Thompson is CEO and Founder of the award-winning How to Market Your Horse Business and Horse and Rider Awareness, and is internationally recognized for her pioneering work in social media.

How to Market Your Horse Business was launched experimentally on Facebook in February 2010 to see if it was possible to create effective marketing without a website. Over 600 people joined the fan page in the first week. Since then, it has grown even more rapidly, been featured in national equestrian publications and won multiple awards, including the Equestrian Social Media Awards (2011/2012) and the Top Ten Best Small Business Facebook Pages for Social Media Examiner (2011).

What does all this mean to the average horse business owner? In a nutshell, you can do it too.

Thompson says, “If you are in the horse business, do yourself a favor.  Get into social media and see what it can do for you and your career.”

A typical day for Thompson includes networking behind the scenes, creating educational content, programs and products that make online equine business marketing so much easier. Future plans include live events and a TV show.

Thompson lives her belief that business opportunities are only limited by imagination. Her own inspiration comes from seeing those around her succeed. She was delighted to find that this year, most of the finalists and winners of the Equestrian Social Media Awards were fans of How to Market Your Horse Business.

“Once people discover how to create online comments that sell and engage people, they will find that their business will take off in ways they do not expect.”

Time is a major challenge for Thompson, as it is for all business owners. In her other enterprise, Horse and Rider Awareness, she trains dressage riders for competition. She continues to expand by creating online programs for horse trainers and instructors.

We hear much these days about following our passions and living our dreams. Thompson is a strong example of this vision. Whether you have been working with social media or are thinking about it, How to Market Your Horse Business is the perfect place to discover the most effective ways to market yourself online or anywhere.

Randi Thompson is internationally recognized in social media for her award winning “How to Market Your Horse Business” and “Horse and Rider Awareness."  She is a keynote speaker at national events, author, and expert legal consultant for the horse industry.

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20 Tips for Success

posted by Horse Owner Today    |   November 1, 2011 19:13

Ever wonder what it feels like to live like the superrich? Decked-out megayachts, private jets and lavish jewels are all perks of being a billionaire. But behind the glitz and glamour is a road to success paved with hard work, determination and unyielding passion.

"20/20" stepped into the lives of four entrepreneurs who are redefining what it means to be successful and got a glimpse of what they are doing to give back. Zappos.com CEO Tony Hsieh; the owner of Patriarch Partners, Lynn Tilton; the creator of Cirque du Soleil, Guy LaLiberte; and Paul Mitchell founder John Paul DeJoria have offered up their keys to success, both in business and in life. Read on to find out how they made their billions.

1. Figure out what you're so passionate about that you'd be happy doing it for 10 years, even if you never made any money from it. That's what you should be doing.

2. Always be true to yourself.

3. Figure out what your values are and live by them, in business and in life.

4. Rather than focus on work-life separation, focus on work-life integration.

5. Don't network. Focus on building real relationships and friendships where the relationship itself is its own reward, instead of trying to get something out of the relationship to benefit your business or yourself.

6. Remember to maximize for happiness, not money or status.

7. Think about what your definition of success really is. Is it externally driven or internally driven?

8. Get ready for rejection.

9. Success unshared is failure. Give back -- share your wealth.

10. Successful people do all the things unsuccessful people don't want to do.

11. Values and ethics always come first.

12. Don't lie, cheat or steal for one penny or one dollar -- ever.

13. Business with bad people is always bad business.

14. You have to learn that you can walk away from someone that you care about for the greater good.

15. When my management teams come into the room, I hug them, I give them truth and "harsh speak" when they're in, and then I hug them on the way out.

16. The truth is cold and hard, but it's the first point on the path to hope and salvation.

17. Don't do what you do for the money. Whatever path you choose, do it because it makes your heart beat fast.

18. If you do good, good will come back to you.

19. You have to be fundamentally engaged and honest toward yourself.

20. Live your life full throttle. Take risks!


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