June 1, 2012 14:14
By Carol M. Upton
As a young girl, Randi Thompson dreamed she was a horse. She says that was the beginning of a life long journey where the spirit of the horse inspired her to reach heights that she never could have imagined. Today, Thompson is CEO and Founder of the award-winning How to Market Your Horse Business and Horse and Rider Awareness, and is internationally recognized for her pioneering work in social media.
How to Market Your Horse Business was launched experimentally on Facebook in February 2010 to see if it was possible to create effective marketing without a website. Over 600 people joined the fan page in the first week. Since then, it has grown even more rapidly, been featured in national equestrian publications and won multiple awards, including the Equestrian Social Media Awards (2011/2012) and the Top Ten Best Small Business Facebook Pages for Social Media Examiner (2011).
What does all this mean to the average horse business owner? In a nutshell, you can do it too.
Thompson says, “If you are in the horse business, do yourself a favor. Get into social media and see what it can do for you and your career.”
A typical day for Thompson includes networking behind the scenes, creating educational content, programs and products that make online equine business marketing so much easier. Future plans include live events and a TV show.
Thompson lives her belief that business opportunities are only limited by imagination. Her own inspiration comes from seeing those around her succeed. She was delighted to find that this year, most of the finalists and winners of the Equestrian Social Media Awards were fans of How to Market Your Horse Business.
“Once people discover how to create online comments that sell and engage people, they will find that their business will take off in ways they do not expect.”
Time is a major challenge for Thompson, as it is for all business owners. In her other enterprise, Horse and Rider Awareness, she trains dressage riders for competition. She continues to expand by creating online programs for horse trainers and instructors.
We hear much these days about following our passions and living our dreams. Thompson is a strong example of this vision. Whether you have been working with social media or are thinking about it, How to Market Your Horse Business is the perfect place to discover the most effective ways to market yourself online or anywhere.
Randi Thompson is internationally recognized in social media for her award winning “How to Market Your Horse Business” and “Horse and Rider Awareness." She is a keynote speaker at national events, author, and expert legal consultant for the horse industry.