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Equine Enterprise Profile: Leah Winston and BrookView Dressage by Carol M. Upton

posted by Horse Owner Today    |   December 14, 2013 12:41

“I was born on the back of a horse.” ~ Leah Winston, quoting her mother.

When a child receives a riding helmet for her first birthday, it’s safe to say that those around
her can probably predict where she is headed.

Leah Winston’s dressage training started in the UK at her mother’s riding school, where she
soon developed a passion for eventing.

“I truly believe that growing up on Brook Farm Stables molded me into the person I am today,”      Leah says. “I saw how hard my mother worked to keep the stable functioning, maintain the well-being of all the horses, and create an atmosphere of honesty and customer satisfaction.”

Leah moved to the U.S. and has now operated her own training business for 7 years, where her mission is to help others learn the art and beauty of dressage. Today she serves a wide range of clients at BrookView Dressage  – from the trail rider needing help with how their horse moves to the serious competitor who wants to be tops in the show ring. Leah also works with young horses from the age of 2 on upwards, giving them the correct foundation for their dressage career. She can then train them up through the levels and into competition, depending on what it is their owners are seeking.

Leah’s love for horses and her passion to help others are her primary motivations. She sees her work as a pleasure, even though she puts in long, late hours. Leah highly values the relationships she has with the horses and finds joy in seeing them develop in personality as well as in athletic ability.
Leah describes her biggest challenge as never having enough time during the day. Yet, she also knows the importance of taking her time, never pushing ahead faster than either horse or rider can handle.

“When we rush, horses suffer, and that shows up in the results.”

Most equestrians have at least one outstanding horse at some point. For Leah, that special soul was Amintas, the Lusitano stallion she describes as “….a once in a lifetime equine love.” Their connection was so powerful that Leah felt there was nothing the horse wouldn’t do for her. She had high hopes that together they would reach the stars, but at the tender age of six, Amintas foundered in all four hooves due to a medication reaction and had to be put down.

“It was the hardest decision I ever made,” Leah says,” and the saddest day of my life.”

A year later, along came QuaterStern, sired by Quaterback in Germany out of the mare Sandro Fe. He had already been chosen as the top Oldenburg colt of 2013. When Leah first saw QuaterStern online, she felt an inexplicable spark inside.  Her heart was clearly saying that her beloved Amintas had somehow sent this colt to her, even though owning him seemed completely out of reach.

“I knew I had to find a way to get him in my life,” Leah says. “He was well over my budget. He had been bred by Debra McMillan of Ridgefield Farms in Maine and I was in Florida, which made everything seem all the more impossible.”

Some horses are destined to be in our lives and QuaterStern is definitely one of those for Leah. At the age of 6 months, he was weaned from his mother, transported from Maine to Mass where he spent three short weeks training with a handler, and then went on to Devon PA for competition,  which is where Leah met him. As Leah put it, “It was as though we had already met.”

With the help of several people, Leah was able to take QuaterStern, now known as Queue, home to reside at BrookView and enjoy his coltish life to the hilt.

“I plan on taking him to some in hand breed shows and he will be a breeding stallion a few years down the road,” Leah says, “I see a huge future for him and cannot wait to take that journey with him, hopefully into the international arena.”

There is no doubt that for QuaterStern and Leah Winston, the championships have already begun. They are definitely the pair to watch in 2014 and beyond.

Leah Winston is a well-rounded equestrian who gained much of her experience growing up on her mother’s farm in the UK. Now living in the US, she specializes in Dressage and preparing young horses for the FEI arena. Leah loves teaching the art of dressage, not only to accomplished dressage riders, but also to those just starting out and wanting to learn. Visit Leah and QuaterStern on Facebook at:

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website: www.dreamsaloud.ca
Twitter: http://twitter.com/#!/Karolka
LinkedIn: http://linkd.in/qyQNxy
Facebook: http://on.fb.me/dTidfK

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Horse Breeder

Equine Enterprise Profile – Donna Murray Custom Horsehair & Wool Designs by Carol M. Upton

posted by Horse Owner Today    |   April 13, 2013 10:12

Custom Horsehair Artist Donna Murray was raised on a mixed farm in southeastern Saskatchewan and horses were always a part of her life.  She says that she and her siblings were involved in 4H, fairs, rodeos, trail rides and wagon trains. During the summer months, their family operated a Vacation farm, hosting children from the city for horseback riding and other activities.
After graduation, Donna obtained a Farrier Sciences Certificate and worked with horses at racetracks and guest ranches. A serious injury in 1989 stopped her in her tracks. Unable to physically work with horses now, Donna looked for another way to stay connected to them. She became a self-taught horsehair braider and hitcher.  She credits the mentoring she received from Ron and Shoni Maulding – Authors of Hitched Horsehair Books I and II - with helping her work to evolve into what it is today.
Collaborating with other creatives meant more opportunities to attend trade fairs and other equine events, and Donna’s business grew. She started getting requests to make custom pieces – items made from the hair of specific individual horses. Donna says the majority of her custom work is done using the hair from deceased horses and she understands the desire many people have to keep a memento of their horses that have passed.
“Losing a horse is an emotional experience for the person,” Donna says, “and sometimes it is hard to take the step of cutting their hair.”
Items range from small pieces like zipper pulls to big pieces like hitched belts and the item/s made can be dictated by how much hair has been saved. Donna can also supplement a specific horse’s hair with additional horsehair she has in stock.

Southern Alberta is an area rich in artisans, and Donna has been fortunate to work with others to complete items - silversmiths, leatherworkers, potters, picture framers, and wood carvers. She is always open to suggestions from her customers, and some beautiful pieces have been created using their ideas.
Every day at Donna Murray Custom Horsehair can be different, depending on orders. Time of completion for an item depends on the item, what type of work is needed and whether there is dyeing involved. Donna receives orders from around the globe, but the majority of her customers are from the U.S. There is a lot of competition in this field of work, with Made in Mexico and China horsehair products readily available. Donna says the adage "You get what you pay for" really holds true, with her work being higher priced than imports but also much higher quality.

Anyone who wants to become a horsehair worker will need tons of patience, perseverance, creativity and another source of income. Donna says that is all offset by her enjoyment of working with clients and seeing that they are satisfied with her unique products.
Customers can purchase horsehair items without having to have horses, or take hair from their own horses. As well as the horsehair items, Donna makes hand-latched wool products - saddle blankets, wither pads and tush cushes. The saddle blankets are very popular, and she has many repeat customers for them.

Donna says her website has been a great tool for clients to find her work. Her site is newly redesigned, along with a Facebook page. She welcomes all enquiries and looks forward to an exciting New Year.

Donna Murray is a self-taught horsehair hitcher and braider, who resides in Lethbridge, Alberta. She started working with horsehair in 1992 and, with patience and perseverance, has learned to create high-quality, functional items. Visit Donna at:   www.customhorsehairandwoolcreations.com 

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79


Business Structures for Agriculture Ventures

posted by Horse Owner Today    |   January 11, 2013 12:43

by Brenda Stefanson, PAg
Regional Farm Business Management Specialist

Over the years, groups of farmers have worked together to capture business opportunities, allowing the group to accomplish what the individual group-members cannot do on their own. One of the first of many decisions the group must make as they undertake a business venture, is whether they will form as a corporation or a co-operative. Each of these business structures has advantages and disadvantages.
A corporation is a legal entity that has a separate legal existence from its shareholders and directors. Shareholders and directors are not generally personally liable for the debts, obligations or acts of the corporation. Private corporations are formed by one or more people and cannot sell shares or securities to the general public. Public corporations can issue securities to the public but the corporation must file a prospectus with the Saskatchewan Securities Commission, employ outside auditors and distribute semi-annual financial statements.
There are many advantages to operating as a corporation.
•    Limited Liability: Generally speaking, a shareholder is only liable to the extent of his/her investment in the corporation.
•    Continuity of Existence: The existence of a corporation is not affected by the death or bankruptcy of a shareholder or director.
•    Ownership is transferable: Shareholders can sell or transfer shares to others.
•    Tax advantages: Accountants and tax professionals are best equipped to assess the tax advantages or disadvantages of the business structure.
Some of the disadvantages of a corporate structure include:
•    Corporations can be costly to form.
•    Corporations are closely regulated and require extensive record keeping.
•    Shareholder control is based on size of investment.
•    A large investor could assume control of the corporation.
•    Conflict may develop between shareholders and/or between shareholders and management.
A co-operative is a corporation organized and controlled by its members. Co-operatives are separate legal entities and therefore, share the limited liability and other characteristics with corporations. The democratic principle of “one member, one vote” is the characteristic that sets co-ops apart.  Profits of the co-operative are distributed among members as patronage dividends.
The advantages of the co-operative structure include:
•    Democratic control:  The one member, one vote principle ensures co-operatives are owned and controlled by the people who use them.
•    Limited Liability: Members are not liable for the debts, obligations or acts of the co-operative.
•    Patronage Dividends: Surplus earnings are distributed as shares or cash to members in proportion to use.
There are some disadvantages to using the co-operative structure:
•    Member participation determines the success of the venture.
•    Decisions may take longer.
•    As with corporations, record keeping is extensive.
•    There is the potential for conflict between members and/or between members and management.
•    There is less incentive for members to invest additional capital.
Corporations and co-operatives share many characteristics and both have been used successfully by groups of farmers to capture opportunities or solve problems.
For more information on this topic contact your Regional Farm Business Management Specialist at 306-946-3214 or the Agriculture Knowledge Centre at 1-866-457-2377.

Equine Enterprise Profile: Paper Horse Photography with Andrea Blair By Carol M. Upton

posted by Horse Owner Today    |   December 18, 2012 07:48


Photography began for Andrea Blair when she was only 5 years old. Andrea’s family had always been creative in film and photography, so she naturally absorbed a love of this art through them. Today, she is renowned for her work from her Paper Horse Photography studio in Salmon Arm, B.C., showcasing the intense connection between people and animals, particularly horses.

Whether a client wants a farm family session, fun photos of horses and dogs, or a professional equestrian event shoot, Andrea is there with the skills to create a relaxed combination of client bond with her vision.

“I believe stepping out of the box is important,” Andrea says, “ embracing myself as an artist and following my own path.”

For Andrea, that means illuminating the love between pets and their people in the most creative possible ways, while still reflecting individual spirit. Only a trip through her online gallery can possibly do justice to this sensitive and patient work.

Andrea started in wedding and family photography, but quickly realized that her heart is with photographing animals and the lives that people build around them. Several years ago, she began connecting with the equine community via horse sport events and has never looked back.

Andrea is a busy mom who also works another full-time job, so organization and tight deadlines are the watchwords of her day. She often fits her photography work, image editing and email processing long into the night.

Andrea describes herself has having “…. a big heart and big dreams.” Always seeking another challenge, one of her biggest joys is traveling across the provinces meeting new people and their animals. She is now spearheading the second year of her Senior Horse Project.

“I am inspired by life in all its stages - every wrinkle, pucker, protrusion, sway back, grey hair or lack of teeth that tell the story of who these horses are at this stage in their life. As I photograph them I am further intrigued to hear their story as told by the people who love them.”

Once she has enough senior horses photographed, Andrea will compile their images and stories together to produce a book. She invites queries on this project and the focus in early 2013 will be on miniatures. Sales of prints have been particularly popular this year for Paper Horse Photography and Andrea is excited about the new energy her work is bringing to her in 2013.

Andrea Blair | Paper Horse Photography is a portrait photographer specializing in equine and canine photography with a style consisting of candid, heartfelt and emotional imagery. Based in Salmon Arm, BC Andrea is always eager to capture the bond between people and their animals. Visit her gallery at http://www.andreablair.com or her Blog at http://www.ablairphotographyblog.com


Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79

Show Trail: Canadian Nationals Arabian and Half Arabian 2012 -Manitoba By Carol M. Upton

posted by Horse Owner Today    |   November 23, 2012 09:39

“He has the flanks of an antelope, the legs of an ostrich, the trot of a wolf and the gallop of a young fox.” ~ Edouard al-Dahdah, a breeder and lover of Desert Arabian Horses
Although summer has long fled, even here in B.C., I greatly want to share my experience this August at the 2nd Annual Canadian National Arab and Half-Arab Championships in Brandon, Manitoba. I don’t often attend major horse shows focusing on one breed, so this opportunity could only be described as a thrill for me.

The show, a flagship event for the Arabian Horse Association (AHA), hauled in for a week at the Keystone Center in mid-August. My first surprise was to hear how much revenue this generated within Brandon over that week - 8 to 10 million dollars overall. Show exhibitors arrived from 40 states and 6 provinces with roughly 750 horses to compete in 187 classes – and downtown Brandon was abuzz with retail activity from morning until night as classes proceeded.
The atmosphere was extraordinarily friendly in the barns and the spectacular Trade Show. There was ample opportunity to say hello to breeders and competitors, or relax in front of their viewing areas, watching dvds of the horses in show and available for sale. It was evident everywhere we went that education and training in responsible horsemanship and horse welfare is paramount to these individuals and organizations. What an incredible level of involvement, especially for our young folks!
Being new to it all, I was particularly enamoured of the special evening performances like the Best of Breeding Mares and Stallions, and the purebred Native Costume and Park Championships. I could not do these performances justice with my small digital, but you can see it all for yourself next year!

Videos, live feeds and results can be found at the Arabian Horse Association link: http://www.arabianhorses.org/competitions/nationalevents/canadiannationals/2012/
There are exhibitors from all across North America designated as “Discovery Farms”, a designation that indicates their willingness to introduce visitors in-person to this incredible athletic and romantic breed in a non-sales atmosphere. The purebred Arabian is today virtually the same as that ridden in the ancient Middle East. More information on Discovery Farms can be found at this link:

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79

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posted by Horse Owner Today    |   September 21, 2012 07:43

From the Accounting World
CRA began a plan of “campaigns” three years ago.  A campaign is a program of attack on specific sector of personal and corporate tax.  Their approach is to send out a letter to “let you know” what the rules are (as they interpret them).  They suggest that if you have been doing something incorrectly, then you have a chance to correct it without a penalty.  Getting this letter from CRA can be quite upsetting as it is often worded as though you “are guilty” of doing something incorrectly.
The 2012 Campaigns are as follows:
1.    Rental income reporting (including illegal suites, recreational property and personal use property.
2.    Payments to non-arm’s length individuals (children, spouses and non-arm’s length individuals and companies.
3.    Individuals reporting commission income, including all employed commissions (this targets restaurants (servers), hair dressers, commission based sales persons and all others reporting commission income)


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Equine Enterprise Profile: Prue Critchley and Empres

posted by Horse Owner Today    |   September 21, 2012 07:38




Prue Critchley's horse breeding business began with the purchase of a Morgan mare in 1987.  We had emigrated from the UK in 1982 and I was finally able to fulfill my dream of owning horses.  Shortly after Prue purchased an Arabian gelding, Keylyn TH Censor,  for endurance and competitive trail.  He completed 4500 miles in competition including the Tevis - one day 100 mile ride in Calfornia.   She enjoyed the characteristics so much that she decided to breed her mare to his sire.  This produced Prue's next Endurance and CTR horse, Fort William+/ who has completed over 5000 miles in competition.
2002 brought a major purchase to Prue's farm,  a beautiful Arabian stallion, Perdition VF (Probat x Peleryna by Algomej.)  He died very unexpectedly in 2010 - Prue was devastated to lose her special stallion. 
When *Empres became available on the sale market, Prue's thoughts were "  Here is another beautiful stallion with a very similar pedigree, A few months later, he was mine!"
*Empres is a son of the legendary horse Monogramm, his dam, Empressa, a Polish National Champion mare is by Probat.  Empressa is from Michalow's famous "E" line and includes the stallions Eukaliptus, Bandos and Celebes.
*Empres was born at Michalow State Stud, Poland in 1995 under the direction of Ignacy Jaworowski. He was Top Five colt at the Polish National Junior Show in 1996.  He successfully raced in Warsaw as a three year old and then stood at stud at various farms in Poland until he was sold through the Polish sale in 2002.  Empres relocated to the Netherlands and was shown at the Dutch National Stallion Show where he earned First Premium in 2003 and the Belgian Stallion Licencing, Gold Certification also in 2003.
Empres was exported to the US in 2008 where he was shown at several shows including Scottsdale where he achieved Top Fives and Top Tens in halter and sport horse classes. 
On arriving in Canada, Empres was shown in Sport Horse and in Main Ring Halter.  Empres finished the year top ten in Stallion Breeding.
2012 saw Empres winning Championship in Sport Horse In Hand at this year's Canadian National show. Empres went on to Top Ten in the large Sport Horse Under Saddle, placing 4th.
"September 2012,  Empres will be coming home to spend the winter relaxing and being ridden by myself." says Prue
Empres has sired 25 foals in Poland, several have been successful race horses, one has excelled in dressage and was named the Top Arabian Horse Under Saddle in 2009.  He has 2 foals in the US and one in Australia.  
Empres was CA and SCIDs tested upon entry into Canada.  He is SCIDs clear but a CA carrier.  We ask all mare owners to test their mares prior to breeding and only negative mares will be bred to ensure that no CA foals are ever produced.  So many of the great horses of the past have been carriers for both genetic diseases and it is fortunate now that testing is available so that potential disaster can be avoided.
"Empres' future looks very rosy!  He is enjoying the dressage and shows well in hand - with his wonderful disposition he has a lot to offer the Arabian horse world and we are so enjoying being a part of his success both in the ring and the breeding shed.  He will return to DJ Cairns next year for further training and showing."




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Horse Breeder

Equine Enterprise Profile – Thunderbird Horse Center Ltd. with Neil and Kathy McLeod by Carol M. Upton

posted by Horse Owner Today    |   September 14, 2012 11:48


Neil McLeod has been riding continuously since he was 6 years old, but he says he could not have predicted where his love of horses and training them would eventually take him.

On a recent visit to Brandon, Manitoba I was delighted to tour Thunderbird Horse Center and learn more about the humble beginnings of this family-owned and operated business. McLeod sees his own curiosity and desire to learn as two of the qualities that resulted in what is now one of Canada’s largest training and AQHA breeding facilities. Owners from across North America come to buy some of the best AQHA horses or send their horses here for Neil’s brand of performance training. Thunderbird bred and trained horses consistently win in Roping, Working Cow Horse, AQHA Versatility, Reining and Ranch Horse Competitions across the country.

Thunderbird Horse Center is home to approximately 100 AQHA horses that have been produced through a 30 year, six generation breeding program. During my visit, I also saw  beautifully-maintained facilities. Most striking is the unique “No Boundaries” Equine Challenge course, a layout of 15 obstacles designed to measure horsemanship abilities in a controlled environment. Neil obligingly demonstrated the skills in hand of his own equine athlete Pompasas, who appeared to enjoy climbing up and posing on the pedestals as much as we enjoyed watching him. This course is the site of the exciting No Boundaries Equine Challenge, a sponsored event organized annually by Thunderbird Horse Center.

Neil and his partner Kathy exhibit all the strengths of successful business people, particularly a down-to-earth sense of ethics.

“We aim to treat all customers and clients fairly and honestly,” McLeod says. “Our mission is to create the very best horses we can with the time and resources we have available.”

Days at Thunderbird are filled with the maintenance of horses, completing registrations, office administration, special events, training and lessons. Neil does a lot of ground work with each horse and operates from the premise of understanding what a horse is thinking and feeling. The McLeods see their biggest challenge as “how to get 20 hours out of a 10 hour day.” Organization and building a great team helps to overcome this challenge. Their advice to anyone wanting to start a breeding/training program includes the recognition that it is never about the money. It is about beating the odds with the desire to see a vision become reality.

“Never quit learning,” Neil suggests, “in all walks of life. When horsemanship is good, it will never let you down.”

Patience, hard work and never losing sight of the dream has paid off for the McLeods. Their future plan is a simple one – to make Thunderbird Horse Center the best it can be. Looks like that may have been already achieved!

Thunderbird Horse Center was established in 1977 and has grown to one of Canada’s foremost producers of quality performance bred AQHA horses. We have something for everyone from prospects to well-broke show ready horse and we also offer lessons, boarding and training. Visit us in-person or at http://www.thunderbirdhorses.com/cms/

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79

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Equine Enterprise Profile: Thunderfoot Studio with Vivian Harder by Carol M. Upton

posted by Horse Owner Today    |   August 3, 2012 14:45



Drawing and painting horses has come naturally to Vivian Harder and is always at the heart of her work in Thunderfoot Studio.  She has owned horses her entire life, knows their anatomy intimately, and strives to bring their spirit and power to every painting she does.

Harder’s artistic talent appeared in early childhood and she sold her first horse painting at age 14.  After graduating art school, she started out by freelancing logos and brochures.

“It was a job but I had no passion for it.  I decided I wanted to work in the horse industry and paint horses.  I live in Langley B.C., where every farm has horses, so I was lucky that a market for my work existed here.”

Harder describes the development of her equine art business as an “ongoing dance”.  This dance includes attending endless trade and art shows, handing out brochures, getting into galleries, volunteering, networking with the equine industry, and painting, painting, painting.  No two days are ever the same.  She may be creating packaging graphics for horse treats one minute and finishing a commission of galloping horses the next.

“I always start my equine paintings with accurate illustrations, drawing inspiration from photos, memories and reference material from my horsey lifestyle; then I put those things aside and let my free spirit take me where it will.”

Harder’s joy is working with horses and their people, learning something new each day and finding creative freedom.  Her greatest challenge is in marketing, as it is for so many equine businesses.  She would prefer to just paint and not have to work the business side, but she knows that is unrealistic.

Overcoming such a challenge is not easy.  Harder has joined equestrian and artist groups whose members offer support and networking opportunities.  Aside from talent, the advice she offers to those who would like to start a career in equine art is to be outgoing, find your market and introduce your work to them.  It is important to be visible.

Future plans for Thunderfoot Studio include seeking more representation.  Harder feels that the less time she spends on marketing, the more time she can spend in her studio, where luminous colors and sleek equine images bloom, and she can continue creating the fresh, imaginative work that is uniquely hers.

Vivian Harder’s life-long joy has been sharing her art with others and she is known for her unique style of painting, which combines realism with the creativity of vibrant, sensual strokes of color in oils and watercolors. A love of animals and nature, combined with a compelling desire to draw and paint have been the artistic driving forces in Vivian’s life since she was a young child. Visit Vivian at www.thunderfootstudio.com

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79

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Equine Enterprise Profile – Performance Equine Therapy with Amanda Duerr by Carol M. Upton

posted by Horse Owner Today    |   July 13, 2012 17:16


Human beings are embracing natural wellness for themselves these days and Amanda Duerr is doing much the same for equine athletes with her Saskatchewan-based Performance Equine Therapy. Duerr’s mission is to provide quality Equine Chiropractic, Massage Therapy and Acupressure, but also to help educate owners so they may care for their equine partners at a higher level. She promotes wellness through injury prevention and health maintenance.

Duerr grew up on a farm where horses were a part of daily life. Her family encouraged both the competitive and recreational sides of horses. Duerr subsequently spent every summer at shows or rodeos, took strongly to the performance/sport horse area and studied for years with different industry professionals. She developed a passion for animal health and decided to pursue a career caring for equine athletes.

“I set my standards high in gaining experience in sports therapy and equine rehabilitation,” says Duerr. “The demand for quality equine therapy programs for Canadian horses was strong and this led to the start-up of Performance Equine Therapy.”

Duerr’s business is unique in that her programs are developed, in collaboration with owners, coaches and trainers, according to each horse’s specific needs. She takes pride in offering full spectrum care and a holistic approach based on sound medical knowledge. A typical day is extremely busy and may include working in a clinic atmosphere, attending to horses that are hauled to appointments, or going on the road to individual barns. Duerr  says she finds her joy in seeing results in the horses.

“Whether it’s helping horse and rider reach a  higher performance level, working on a maintenance program or simply achieving better life quality, it all comes down to a healthier, happier horse.” 

One of Duerr’s biggest business challenges is juggling appointments while on the road. She asks owners to provide her 48 hour notice of rescheduling and she also leaves small spaces in her day so that cancellations or changes do not create insurmountable difficulties.

Duerr suggests that anyone interested in starting an equine therapy business ought to acquire as much education and experience in the field as possible. She equates success with the amount of drive a person has to better themselves and for her that means staying current on new therapies, being an active member of the horse industry and attending seminars on a regular basis.

Future plans for Performance Equine Therapy include new program and resource development. Simply put, Duerr loves her healing work and sees in it endless benefits to both horse and rider.
About Amanda Duerr

Amanda Duerr is a Certified Equine Therapist who has been providing chiropractic/massage care for several years. Her gentle holistic approach and natural solutions for common health issues have improved the lives and performance capabilities of horses throughout Saskatchewan, Alberta and Manitoba. When she’s not working, she trains barrel horses and participates in rodeos. Visit Amanda at: www.performance-equinetherapy.com

Carol Upton (604) 886-8951
Dreams Aloud Promotions
~ Linking your dreams to the world
Website:      www.dreamsaloud.ca
Twitter:         http://twitter.com/#!/Karolka
LinkedIn:      http://linkd.in/qyQNxy
Facebook:   http://on.fb.me/dTidfK

HOT:          http://www.horseownertoday.com/vendor.aspx?vid=79

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