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Equine Enterprise Profile – Performance Equine Therapy with Amanda Duerr by Carol M. Upton

posted by Horse Owner Today    |   July 13, 2012 17:16

 




Human beings are embracing natural wellness for themselves these days and Amanda Duerr is doing much the same for equine athletes with her Saskatchewan-based Performance Equine Therapy. Duerr’s mission is to provide quality Equine Chiropractic, Massage Therapy and Acupressure, but also to help educate owners so they may care for their equine partners at a higher level. She promotes wellness through injury prevention and health maintenance.

Duerr grew up on a farm where horses were a part of daily life. Her family encouraged both the competitive and recreational sides of horses. Duerr subsequently spent every summer at shows or rodeos, took strongly to the performance/sport horse area and studied for years with different industry professionals. She developed a passion for animal health and decided to pursue a career caring for equine athletes.

“I set my standards high in gaining experience in sports therapy and equine rehabilitation,” says Duerr. “The demand for quality equine therapy programs for Canadian horses was strong and this led to the start-up of Performance Equine Therapy.”

Duerr’s business is unique in that her programs are developed, in collaboration with owners, coaches and trainers, according to each horse’s specific needs. She takes pride in offering full spectrum care and a holistic approach based on sound medical knowledge. A typical day is extremely busy and may include working in a clinic atmosphere, attending to horses that are hauled to appointments, or going on the road to individual barns. Duerr  says she finds her joy in seeing results in the horses.

“Whether it’s helping horse and rider reach a  higher performance level, working on a maintenance program or simply achieving better life quality, it all comes down to a healthier, happier horse.” 

One of Duerr’s biggest business challenges is juggling appointments while on the road. She asks owners to provide her 48 hour notice of rescheduling and she also leaves small spaces in her day so that cancellations or changes do not create insurmountable difficulties.

Duerr suggests that anyone interested in starting an equine therapy business ought to acquire as much education and experience in the field as possible. She equates success with the amount of drive a person has to better themselves and for her that means staying current on new therapies, being an active member of the horse industry and attending seminars on a regular basis.

Future plans for Performance Equine Therapy include new program and resource development. Simply put, Duerr loves her healing work and sees in it endless benefits to both horse and rider.
About Amanda Duerr

Amanda Duerr is a Certified Equine Therapist who has been providing chiropractic/massage care for several years. Her gentle holistic approach and natural solutions for common health issues have improved the lives and performance capabilities of horses throughout Saskatchewan, Alberta and Manitoba. When she’s not working, she trains barrel horses and participates in rodeos. Visit Amanda at: www.performance-equinetherapy.com

Carol Upton (604) 886-8951
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